The Wolverine introduces world’s first movie trailer to Vine

It was almost a year ago to the day back in March 2012 when the wheels were set in motion to build anticipation and awareness around a film release like never before. 20th Century Fox released what was to be the first trailer of a trailer, showing a 23 second preview of Prometheus, one of the blockbuster hits of 2012.

But hey, we’re not complaining when it comes to this ‘tweaser’ as its now being billed for #TheWolverine.

Wolverine director James Mangold shared the tweaser with his followers and it quickly went viral. We’ve been tracking over 7000 total mentions of the vine on Twitter and at one point mentions peaked at 50x a minute. Still today, it continues to be mentioned.

Impressively, Vine was the first place you could see this hddmag and it works perfectly. This in itself will have put Vine on the map for a lot of marketing/brand execs along with members of the public who all prior to this may not have heard about the nascent platform.

As the first movie trailer on Vine, it has been universally praised for its innovation and use of the platform. We can’t wait to see what’s next.…

The Times makes the budget move on Vine

Budget day got a whole lot more interesting the other day due to the great efforts of the recently formed visual journalism team at The Times newspaper.

Megan Lucero, a data journalist at The Times, has put together a great behind the scenes write up of how it was all done. A case study i’m sure, for other brands who wanted to, but weren’t sure quite how to get involved with the nascent platform.

The visual journalism team were interested in using Vine because of the capability to “animate inside the Twitter stream without having to provide an external link”. It’s “simplicity and charm” were also factors.

We agree with this and are excited about Vine as an emerging medium for marketing and advertising. We believe that Vine has a part to play in the future of advertising. It’s all about craft, honesty and above all – brevity.

What about you?