The Times makes the budget move on Vine

Budget day got a whole lot more interesting the other day due to the great efforts of the recently formed visual journalism team at The Times newspaper.

Megan Lucero, a data journalist at The Times, has put together a great behind the scenes write up of how it was all done. A case study i’m sure, for other brands who wanted to, but weren’t sure quite how to get involved with the nascent platform.

The visual journalism team were interested in using Vine because of the capability to “animate inside the Twitter stream without having to provide an external link”. It’s “simplicity and charm” were also factors.

We agree with this and are excited about Vine as an emerging medium for marketing and advertising. We believe that Vine has a part to play in the future of advertising. It’s all about craft, honesty and above all – brevity.

What about you?

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