It was almost a year ago to the day back in March 2012 when the wheels were set in motion to build anticipation and awareness around a film release like never before. 20th Century Fox released what was to be the first trailer of a trailer, showing a 23 second preview of Prometheus, one of the blockbuster hits of 2012.
But hey, we’re not complaining when it comes to this ‘tweaser’ as its now being billed for #TheWolverine.
Wolverine director James Mangold shared the tweaser with his followers and it quickly went viral. We’ve been tracking over 7000 total mentions of the vine on Twitter and at one point mentions peaked at 50x a minute. Still today, it continues to be mentioned.
Impressively, Vine was the first place you could see this and it works perfectly. This in itself will have put Vine on the map for a lot of marketing/brand execs along with members of the public who all prior to this may not have heard about the nascent platform.
As the first movie trailer on Vine, it has been universally praised for its innovation and use of the platform. We can’t wait to see what’s next.